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Jason Zweig is a senior writer for Money magazine and has been a guest columnist for Time and cnn.com. He is also the editor of the revised edition of Benjamin Graham's The Intelligent Investor, the classic text that Warren Buffett has described as "by far the best book about investing ever written." Before joining Money, Zweig was the mutual funds editor at Forbes.

In 2001 Zweig was named "best financial columnist for a national publication" by Northwestern University's Medill School of Journalism. He received the 2006 Lifetime Achievement in Investor Education award from the Mutual Fund Education Alliance. He serves on the editorial boards of Financial History magazine and The Journal of Behavioral Finance.

出版者:Simon & Schuster

作者:Jason Zweig

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页数:352

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出版时间:2007-8-1

价格:USD 26.00

装帧:Hardcover

isbn号码:9780743276689

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What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In "Your Money and Your Brain, " Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. "Your Money and Your Brain" offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. "Your Money and Your Brain" is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.

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http://www.ebusinessreview.cn/c/book_detail-layoutId-38-id-229745.html 内容介绍我们非理性，市场也疯狂为什么金融市场会出现狂热、恐慌与崩盘？为什么我们总是高价跟进、低价杀出？分析师不可能预测市场走向，但我们为什么对他们还是顶礼膜拜？追逐热门股注定是烧...

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道理还是那些道理，最后总结的十条基本投资规则，对于普通投资者可谓是至理名言。只是讲述这些道理的方法千差万别，本书的讲述方法就别开生面：把投资中的一些错误、情绪失控和人的大脑、大脑里的不同器官和部位的反应联系起来，这就是神经科学用来解释人们投资中的贪婪与恐惧...

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“我怎么能这么愚蠢呢？”如果从来没有如此痛心的对自己咆哮过，那么你肯定不是真正的投资者。大脑天生就会感知趋势，即使姿势并不存在。一只股票只要连续上涨了三天，人们就会自动预感第四天上涨，如果第四天这支股票真的上涨了，多巴胺就会释放出来。如此往复，人们就会不自...

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1.以整体视角看待投资。要保持冷静，盯住总净值，而不要强调每项投资的短期变化。在你买入股票或共同基金之前，使用晨星公司网站（www.morningstar.com）上的InstantXRay工具，检查它是否与你已经拥有的股票或基金存在重叠。 2.抱最好的希望，做最坏的打算。通过制定多元化策略...