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Erin Anderson 作者

South-Western Educational Pub

译者

2005-02-10 出版日期

224 页数

USD 50.95 价格

Hardcover

丛书系列

9780324207484 图书编码

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发表于2024-11-27

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Outsourcing the Sales Function 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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OUTSOURCING THE SALES FUNCTION: THE REAL COST OF FIELD SALES sheds new light on the personal selling function in business-to-business markets. Well versed in the area of manufacturers' reps, the authors equip managers with the tools to determine the true costs and benefits of both in-house and outsourced forces. They explain in detail the differences between manufacturers' reps and company owned, tips for when to use them, how to most effectively work with them to optimize company return, and how to build strategic long-term alliances. The book includes a CD-ROM with a cost calculator.

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