Internet Marketing 在线电子书 图书标签:
发表于2024-11-13
Internet Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
This text provides comprehensive coverage of the field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet-whether used as a medium of communication or as a channel of distribution-is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component into their strategies and media plans. That ongoing challenge represents the essential theme of this text.
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Internet Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024