奥瑞•布莱福曼(ORI BRAFMAN)
管理思想家、作家兼企业家。他在微软、亚马逊、斯坦福商学院和哈佛商学院等处做过大量的演讲。他获有斯坦福商学院的MBA学位。现住在旧金山。
罗姆•布莱福曼(ROM BRAFMAN)
心理学家。他的心理学和个性课程曾获奖。现在他于帕洛阿尔托拥有一家高级私人心理咨询室。
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway , renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.
最近很迷刘未鹏,于是在他推荐的豆列中寻了一本书《摇摆》。工作很忙,前前后后读了一个多月才读完,由于我也并不是很会写书评或是读后感,这里只能摘抄+感悟混杂一起写一下,一方面给自己加深印象,另一方面也为以后的快速回忆留足原料。 《摇摆,难以抗拒的非理性诱惑》是由...
评分本书主要提到了几个我们生活中比较常见的非理性诱惑,例如损失规避,即我们避免遭受可能损失的强烈倾向;价值归因,即基于我们对某人或某事的最初感知价值而赋予它们某些特性的倾向;判断偏差,即对那些与我们对某个人或某种情境的最初判断相左的证据视而不见。 我...
评分每天一本书,52天,2011年2月7日,阅读书籍《摇摆-难以抗拒的非理性诱惑》,一本很烂的书,结构混乱。前8章完全是在浪费时间,一直到145页结束语部分才有些有用的建议。书的推荐语完全是在误导,有用的建议很少。书的各种例子可以当成事故来读,如果你把结论写下来发现是一些常...
评分《Sway》是一本畅销书,很适合我在上下班的路上听。这本书跟 《Predictably Irrational 》很相似,讲的是人类思维种的非理性局限。此书大约讲了四种非理性思维惯性: 1. 人们总是害怕失去,对失去的恐惧超过了对得到的喜悦。 2. 第一印象决定了人们对事物的一贯态度...
评分还不错,有些启发
评分loss aversion, commitment, fairness, and herding
评分Loss aversion, diagnosis bias, procedural justitice
评分loss aversion, commitment, fairness, and herding
评分还不错,有些启发
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