Designing Brand Identity: An Essential Guide for the Whole Branding Team 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Designing Brand Identity: An Essential Guide for the Whole Branding Team

简体网页||繁体网页
Alina Wheeler 作者
Wiley
译者
2017-10-16 出版日期
336 页数
USD 32.08 价格
Hardcover
丛书系列
9781118980828 图书编码

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发表于2024-12-25


Designing Brand Identity: An Essential Guide for the Whole Branding Team 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Designing Brand Identity: An Essential Guide for the Whole Branding Team 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Designing Brand Identity: An Essential Guide for the Whole Branding Team 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Designing Brand Identity: An Essential Guide for the Whole Branding Team 在线电子书 用户评价

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Basic, Process, Practices.

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Basic, Process, Practices.

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branding, marketing

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branding, marketing

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branding, marketing

Designing Brand Identity: An Essential Guide for the Whole Branding Team 在线电子书 著者简介

From the Back Cover

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration. 3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus. "Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system." - Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte "Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic." - Paula Scher, Partner, Pentagram "Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business." - Alex Center, Design Director, The Coca-Cola Company "Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand." - Andrew Ceccon, Executive Director, Marketing, FS Investments "If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible." - Olka Kazmierczak, Founder, Pop Up Grupa "The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted." - Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

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Designing Brand Identity: An Essential Guide for the Whole Branding Team 在线电子书 图书目录


Designing Brand Identity: An Essential Guide for the Whole Branding Team 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Designing Brand Identity: An Essential Guide for the Whole Branding Team 在线电子书 图书描述

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch, and governance, Designing Brand Identity is a compendium of tools for branding success and best practices for inspiration.

3 sections: brand fundamentals, process basics, and case studies. Over 100 branding subjects, checklists, tools, and diagrams. 50 case studies that describe goals, process, strategy, solution, and results. Over 700 illustrations of brand touchpoints. More than 400 quotes from branding experts, CEOs, and design gurus.

"Designing Brand Identity is a comprehensive, pragmatic, and easy-to-understand resource for all brand builders—global and local. It's an essential reference for implementing an entire brand system."- Carlos Martinez Onaindia, Global Brand Studio Leader, Deloitte

"Alina Wheeler explains better than anyone else what identity design is and how it functions. There's a reason this is the 5th edition of this classic."- Paula Scher, Partner, Pentagram

"Designing Brand Identity is the book that first taught me how to build brands. For the past decade, it's been my blueprint for using design to impact people, culture, and business."- Alex Center, Design Director, The Coca-Cola Company

"Alina Wheeler's book has helped so many people face the daunting challenge of defining their brand."- Andrew Ceccon, Executive Director, Marketing, FS Investments

"If branding was a religion, Alina Wheeler would be its goddess, and Designing Brand Identity its bible."- Olka Kazmierczak, Founder, Pop Up Grupa

"The 5th edition of Designing Brand Identity is the Holy Grail. This book is the professional gift you have always wanted."- Jennifer Francis, Director of Marketing, Communications, and Visitor Experience, Louvre Abu Dhabi

Designing Brand Identity: An Essential Guide for the Whole Branding Team 在线电子书 下载 mobi epub pdf txt 在线电子书下载

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