具体描述
在线阅读本书
In 1991 Gerald Ratner was booked to make what should have been an everyday
speech at the Institute of Directors. Should have been. When the words "total
crap" come out of his mouth in connection with a decanter and glasses set sold by
his company, H. Samuel, it all turned out slightly different. The Rise and Fall...And
Rise Again tells the full story, in Gerald Ratner's own words, of what lead him to
that point at the IoD, the horror of what happened in the immediate aftermath,
the fallout and the comeback. This is the fi rst time Gerald Ratner has given his side
of the story. And what a story it is. You'll fi nd out:
* How he wiped £500m off the value of his own company virtually overnight
* All the details about the initial gaffe and how he compounded it by remarking
that some of the earrings were "cheaper than an M&S prawn sandwich but
probably wouldn't last as long"
* How "doing a Ratner" has entered into the vocabulary of British business
* The wilderness years sitting glued to the sofa in front of Countdown
* How he has bounced back, rediscovering his entrepreneurial spark by building
up a health club business and, more recently, the immensely successful online
jewellery retailer Geraldonline.com
* The story's not over yet...
作者简介
目录信息
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2026 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有