A Master Class in Brand Planning 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Lannon, Judie (EDT)/ Baskin, Merry (EDT) 作者

Wiley

译者

2007-12-10 出版日期

396 页数

USD 65.00 价格

Hardcover

丛书系列

9780470517918 图书编码

A Master Class in Brand Planning 在线电子书图书标签: 营销设计艺术设计艺术瘾田中一光品牌创意 Victionary

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A Master Class in Brand Planning 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

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