A Master Class in Brand Planning

A Master Class in Brand Planning pdf epub mobi txt 电子书 下载 2025

出版者:Wiley
作者:Lannon, Judie (EDT)/ Baskin, Merry (EDT)
出品人:
页数:396
译者:
出版时间:2007-12-10
价格:USD 65.00
装帧:Hardcover
isbn号码:9780470517918
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图书标签:
  • 营销 
  • 设计 
  • 艺术设计 
  • 艺术瘾 
  • 田中一光 
  • 品牌 
  • 创意 
  • Victionary 
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In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

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