Groundswell 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

☆☆☆☆☆
简体网页||繁体网页

Charlene Li 作者

Harvard Business School Press

译者

2008-4 出版日期

224 页数

GBP 19.99 价格

Hardcover

丛书系列

9781422125007 图书编码

Groundswell 在线电子书图书标签: socialmedia 社会化媒体 social innovation 管理 media 营销商业

喜欢 Groundswell 在线电子书的读者还喜欢

下载链接在页面底部

下载链接1
下载链接2
下载链接3

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2025-02-16

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

Groundswell 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

Groundswell 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

Groundswell 在线电子书用户评价

评分☆☆☆☆☆

能够经历时间考验的书，是好书

评分☆☆☆☆☆

Listen, talk, energize, support, embrace groundswell to extend the voice of customer/management...a good summary of socialmedia strategy

评分☆☆☆☆☆

Listen, talk, energize, support, embrace groundswell to extend the voice of customer/management...a good summary of socialmedia strategy

评分☆☆☆☆☆

现在看来这本书的内容有些略旧，不过总体来说还是一部有用的书

评分☆☆☆☆☆

Listen, talk, energize, support, embrace groundswell to extend the voice of customer/management...a good summary of socialmedia strategy

Groundswell 在线电子书著者简介

Groundswell 在线电子书图书目录

Groundswell 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Groundswell 在线电子书图书描述

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:

-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

Groundswell 在线电子书下载 mobi epub pdf txt 在线电子书下载

想要找书就要到图书目录大全

book.wenda123.org

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

Groundswell 在线电子书读后感

评分☆☆☆☆☆

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

评分☆☆☆☆☆