Groundswell 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Charlene Li 作者

Harvard Business School Press

譯者

2008-4 出版日期

224 頁數

GBP 19.99 價格

Hardcover

叢書系列

9781422125007 圖書編碼

Groundswell 在線電子書圖書標籤: socialmedia 社會化媒體 social innovation 管理 media 營銷商業

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發表於2024-11-05

Groundswell 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Groundswell 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Groundswell 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Groundswell 在線電子書用戶評價

評分☆☆☆☆☆

能夠經曆時間考驗的書，是好書

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Listen, talk, energize, support, embrace groundswell to extend the voice of customer/management...a good summary of socialmedia strategy

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08年的書現在看就有種懷舊的氛圍。。。| MBA讀本式。。。不好看。。。

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2008年的書，纔7年過去，互聯網已經天翻地覆變化瞭，新媒體玩法層齣不窮。書中詳細介紹的怎麼弄博客，看著未免outdated，但是思考的邏輯很棒！

評分☆☆☆☆☆

能夠經曆時間考驗的書，是好書

Groundswell 在線電子書著者簡介

Groundswell 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Groundswell 在線電子書圖書描述

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:

-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

Groundswell 在線電子書下載 mobi epub pdf txt 在線電子書下載

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Groundswell 在線電子書讀後感

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It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

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