Groundswell 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Groundswell

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Charlene Li 作者
Harvard Business School Press
譯者
2008-4 出版日期
224 頁數
GBP 19.99 價格
Hardcover
叢書系列
9781422125007 圖書編碼

Groundswell 在線電子書 圖書標籤: socialmedia  社會化媒體  social  innovation  管理  media  營銷  商業   


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發表於2024-12-23

Groundswell 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Groundswell 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Groundswell 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



Groundswell 在線電子書 用戶評價

評分

2008年的書,纔7年過去,互聯網已經天翻地覆變化瞭,新媒體玩法層齣不窮。書中詳細介紹的怎麼弄博客,看著未免outdated,但是思考的邏輯很棒!

評分

能夠經曆時間考驗的書,是好書

評分

比較係統地分析social media的第一本書,既有係統的理論框架,又有很多的案例分析,非常有用。

評分

2008年的書,纔7年過去,互聯網已經天翻地覆變化瞭,新媒體玩法層齣不窮。書中詳細介紹的怎麼弄博客,看著未免outdated,但是思考的邏輯很棒!

評分

能夠經曆時間考驗的書,是好書

Groundswell 在線電子書 著者簡介


Groundswell 在線電子書 著者簡介


Groundswell 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Groundswell 在線電子書 圖書描述

Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.

When consumers you ve never met are rating your company s products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity.

Using tools and data straight from Forrester, you ll learn how to:

-Evaluate new social technologies as they emerge

-Determine how different groups of consumers are participating in social technology arenas

-Apply a four-step process for formulating your future strategy

-Build social technologies into your business including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers

Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company s public image.

Groundswell 在線電子書 下載 mobi epub pdf txt 在線電子書下載


想要找書就要到 圖書目錄大全
立刻按 ctrl+D收藏本頁
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Groundswell 在線電子書 讀後感

評分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

評分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

評分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

評分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

評分

It's much more competitive in China Market than Western Countries. Because: 1. Social networking is rapid blooming China then Western countries 2. We have totally different social culture in China So, this book is a reference, but not a bible.

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