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Political Communications: Why Labour Won the General Election of 1997 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Political Communications: Why Labour Won the General Election of 1997
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简体网页||繁体网页
Ivor Crewe (Editor) 作者
Frank Cass Publishers
译者
1998 出版日期
288 页数
$ 192.10 价格
丛书系列
9780714649238 图书编码

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Political Communications: Why Labour Won the General Election of 1997 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Political Communications: Why Labour Won the General Election of 1997 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Political Communications: Why Labour Won the General Election of 1997 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


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Political Communications: Why Labour Won the General Election of 1997 在线电子书 著者简介

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Political Communications: Why Labour Won the General Election of 1997 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Political Communications: Why Labour Won the General Election of 1997 在线电子书 图书描述

British election campaigns are shaped not simply by what politicians do and say, but by how they are reported to the public through the mass media. This book examines the dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up. Special attention is paid to the innovations and changes that marked the 1997 campaign, including the Labour Party's Millbank communications machine, the Sun's endorsement of Labour, the political parties' strengthening grip of the campaign agenda, party campaigning on the Internet, the role of satellite TV, and changes of technique in the opinion polls. One expected innovation that failed to materialize - a television debate between the party leaders - is also explored.

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