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Political Communications: Why Labour Won the General Election of 1997 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Political Communications: Why Labour Won the General Election of 1997
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Ivor Crewe (Editor) 作者
Frank Cass Publishers
譯者
1998 出版日期
288 頁數
$ 192.10 價格
叢書系列
9780714649238 圖書編碼

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Political Communications: Why Labour Won the General Election of 1997 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Political Communications: Why Labour Won the General Election of 1997 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Political Communications: Why Labour Won the General Election of 1997 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


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Political Communications: Why Labour Won the General Election of 1997 在線電子書 著者簡介

Political Communications: Why Labour Won the General Election of 1997 在線電子書 著者簡介

Political Communications: Why Labour Won the General Election of 1997 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Political Communications: Why Labour Won the General Election of 1997 在線電子書 圖書描述

British election campaigns are shaped not simply by what politicians do and say, but by how they are reported to the public through the mass media. This book examines the dialogue conducted via the press, television, advertising and the opinion polls beween politicians and the people in the 1997 campaign and its run-up. Special attention is paid to the innovations and changes that marked the 1997 campaign, including the Labour Party's Millbank communications machine, the Sun's endorsement of Labour, the political parties' strengthening grip of the campaign agenda, party campaigning on the Internet, the role of satellite TV, and changes of technique in the opinion polls. One expected innovation that failed to materialize - a television debate between the party leaders - is also explored.

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