Marketing Strategy and Uncertainty 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Sharan Jagpal 作者

Oxford University Press, USA

译者

December 31, 1998 出版日期

352 页数

$ 110.68 价格

Hardcover

丛书系列

9780195125733 图书编码

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Marketing Strategy and Uncertainty 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This book develops a unique valuation approach to marketing and focuses on fundamental and currently neglected strategic problems. The book uses both the economic and finance paradigms to develop analytical models which can be empirically implemented while allowing for such elusive problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the endemic problem of measurement error. The topics covered include: new product policy to achieve both engineering and marketing efficiency, multiperiod pricing when both demand and cost are uncertain, measuring the dynamic effects of multilevel decentralized organizations, measuring the learning and unobservable ability of workers and managers in multidivisional firms, and compensating country managers in decentralized multinational corporations.

Marketing Strategy and Uncertainty 在线电子书下载 mobi epub pdf txt 在线电子书下载

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