Marketing Strategy and Uncertainty 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sharan Jagpal 作者

Oxford University Press, USA

譯者

December 31, 1998 出版日期

352 頁數

$ 110.68 價格

Hardcover

叢書系列

9780195125733 圖書編碼

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發表於2024-11-29

Marketing Strategy and Uncertainty 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Marketing Strategy and Uncertainty 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Marketing Strategy and Uncertainty 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Marketing Strategy and Uncertainty 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Marketing Strategy and Uncertainty 在線電子書圖書描述

This book develops a unique valuation approach to marketing and focuses on fundamental and currently neglected strategic problems. The book uses both the economic and finance paradigms to develop analytical models which can be empirically implemented while allowing for such elusive problems as the unobservability of consumer decision processes, uncertain consumer perceptions, economies of scope, and the endemic problem of measurement error. The topics covered include: new product policy to achieve both engineering and marketing efficiency, multiperiod pricing when both demand and cost are uncertain, measuring the dynamic effects of multilevel decentralized organizations, measuring the learning and unobservable ability of workers and managers in multidivisional firms, and compensating country managers in decentralized multinational corporations.

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