具体描述
To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
作者简介
目录信息
读后感
拿到书的第一感觉就是：薄。这比我预想的少了份厚重。当我这几天断断续续抽空读完了此书后却也觉得这薄得合理。因为当下社会生活节奏很快，难得有人能有非常多的时间用来读书。这本书却减少了我在阅读时的心理压力。简洁的目录，扁平的内容，轻松得如同在读一个人的博客。没有...
评分 评分全本书的价值其实只看最后一章就够了：在信息快速发展和不可预知的当今世界，仅仅依靠企业内部流程的优化和提升无法保持持久的发展和竞争力。只有专注于产品和用户，深入用户研究及情景、意境等研究，并提炼出产品原则应用于产品，并可用敏捷的方法，来保障产品的快速迭代和原...
用户评价
其实，作者也很乱。
评分Saw in Continuum...
评分Saw in Continuum...
评分这本书是我刚毕业时就读过的，当时刚出版没多久
评分其实，作者也很乱。
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