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STOP THE PRESSES

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Esq. Richard S. Levick 作者
Watershed Press
譯者
2nd edition (December 15, 2007) 出版日期
233pages 頁數
$16.47 價格
Hardcover
叢書系列
9780975998526 圖書編碼

STOP THE PRESSES 在線電子書 圖書標籤: 心理  應對  媒體   


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STOP THE PRESSES 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

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STOP THE PRESSES 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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STOP THE PRESSES 在線電子書 著者簡介

Richard S. Levick, Esq. is President and CEO of Levick Strategic Communications, protecting brands and reputations during the highest-stakes global crises and litigation. The firm has won numerous communications awards, including Crisis Firm of the Year. A regular commentator on television, Mr. Levick was named to the PRNEWS Hall of Fame for lifetime achievement. Larry Smith is Senior Vice President of Levick Strategic Communications and a respected marketing and crisis management counselor serving corporations, professional firms, and high-profile individuals. His other books include the highly acclaimed INSIDE/OUTSIDE: HOW BUSINESSES BUY LEGAL SERVICES(American Lawyer Media, 2001).


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STOP THE PRESSES 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

STOP THE PRESSES 在線電子書 圖書描述

STOP THE PRESSES: THE CRISIS AND LITIGATION PR DESK REFERENCE is a communications survival manual for the Internet Age. With over 50,000 copies in print, the second edition of this acclaimed book is a must-read for C-Suites, legal counsel, and communications specialists. Updated text includes fresh material covering the online media that are now so decisive for brand and reputation management, along with extensive discussion of recent industry crises, from product recalls to data security breaches. STOP THE PRESSES defines the best communications practices for corporations, countries, and high-profile individuals facing trials by fire in the Court of Public Opinion. Here are the dos and don'ts of crisis planning and media relations-print and broadcast as well as blogs and other online media-with in-depth analyses of cross-border issues, SEC investigations, law firm crises, product liability, antitrust, health care, and more. STOP THE PRESSES now includes an insightful preface by legendary brand guru Jack Trout.

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