International Brand Management of Chinese Companies 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sandra Bell 作者

Physica-Verlag Heidelberg

譯者

2008 出版日期

370 頁數

USD 149.00 價格

Hardcover

叢書系列

9783790820294 圖書編碼

International Brand Management of Chinese Companies 在線電子書圖書標籤: Management, International Brand 品牌 Business Administration, ,

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發表於2024-12-29

International Brand Management of Chinese Companies 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

International Brand Management of Chinese Companies 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

International Brand Management of Chinese Companies 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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International Brand Management of Chinese Companies 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

International Brand Management of Chinese Companies 在線電子書圖書描述

Product Description

This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management. She reveals:

- Who are Chinese branded companies? Where are they coming from, where are they heading for? What are their strengths and weaknesses regarding branding, marketing and going global?

- How does an appropriate brand strategy look like, when Chinese branded companies enter developed markets in the US and Western Europe? What can they learn from successful brands from Japan and Korea?

- How have Lenovo, Haier, TCL and Hisense entered the US and Western European markets so far? To what extend have they followed the recommended brand approach. What did they decide differently and why?

Read the book and discover yourself.

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