Direct Marketing in Practice (Chartered Institute of Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Matthew Housden 作者

Butterworth-Heinemann

譯者

2001-12-15 出版日期

360 頁數

USD 47.95 價格

Paperback

叢書系列

9780750624282 圖書編碼

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Direct Marketing in Practice (Chartered Institute of Marketing) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Direct Marketing in Practice (Chartered Institute of Marketing) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Direct Marketing in Practice (Chartered Institute of Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Direct Marketing in Practice (Chartered Institute of Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Direct Marketing in Practice (Chartered Institute of Marketing) 在線電子書圖書描述

"Direct Marketing in Practice" is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: plan a direct marketing campaign; integrate new technology with conventional direct marketing practice; maximise the impact, efficiency and return on investment of your activities; evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find "Direct Marketing in Practice" an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area. It shows how to plan and implement effective direct marketing campaigns. It is a practical manual full of insider-tips on lifting response rates. It includes best practice cases from blue chip companies.

Direct Marketing in Practice (Chartered Institute of Marketing) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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