American Business Since 1920: How It Worked 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Thomas K. McCraw 作者

Wiley-Blackwell

译者

2018-2-13 出版日期

408 页数

0 价格

丛书系列

9781119097297 图书编码

American Business Since 1920: How It Worked 在线电子书图书标签: 美国经济商业

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American Business Since 1920: How It Worked 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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American Business Since 1920: How It Worked 在线电子书图书描述

Tells the story of how America’s biggest companies began, operated, and prospered post-World War I

This book takes the vantage point of people working within companies as they responded to constant change created by consumers and technology. It focuses on the entrepreneur, the firm, and the industry, by showing―from the inside―how businesses operated after 1920, while offering a good deal of Modern American social and cultural history. The case studies and contextual chapters provide an in-depth understanding of the evolution of American management over nearly 100 years.

American Business Since 1920: How It Worked presents historical struggles with decision making and the trend towards relative decentralization through stories of extraordinarily capable entrepreneurs and the organizations they led. It covers: Henry Ford and his competitor Alfred Sloan at General Motors during the 1920s; Neil McElroy at Procter & Gamble in the 1930s; Ferdinand Eberstadt at the government’s Controlled Materials Plan during World War II; David Sarnoff at RCA in the 1950s and 1960s; and Ray Kroc and his McDonald’s franchises in the late twentieth century and early twenty-first; and more. It also delves into such modern success stories as Amazon.com, eBay, and Google.

Provides deep analysis of some of the most successful companies of the 20th century

Contains topical chapters covering titans of the 2000s

Part of Wiley-Blackwell’s highly praised American History Series

American Business Since 1920: How It Worked is designed for use in both basic and advanced courses in American history, at the undergraduate and graduate levels.

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