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Web2.0時代的數據狂人

比爾•唐瑟爾的職業經曆

★奧巴馬競選網絡顧問

★美國頭號市場營銷戰略傢

★Hitwise公司全球市場總監

★《時代》雜誌“搜索科學”專欄作傢

★《電視周刊》“全球最值得關注的12位人士”之一

比爾•唐瑟爾專業影響力

12年網民分析、市場營銷、公司戰略方麵的豐富經曆；

《華爾街日報》、《紐約時報》、《今日美國》、《商業周刊》、《電視周刊》、《福布斯》在綫和Cnn《金錢》等媒體雜誌熱贊其研究成果；

CNBC、MSNBC、NPR、《道瓊斯市場觀察》、CNN“財富”頻道給他預留版塊,CNN Radio及CBS Radio的明星嘉賓;

全球因特網會議、JP摩根、奧賴利會議、哥倫比亞商學院的大牌演講人；

Web 2.0、搜索經濟、E-零售等專業領域的領軍人物。

出版者:Hyperion Books

作者:Bill Tancer

出品人:

頁數:221

译者:

出版時間:2008-9-2

價格:GBP 19.92

裝幀:Hardcover

isbn號碼:9781401323042

叢書系列:

圖書標籤:

互聯網
貌似經典
消費行為研究
極度想看
營銷
網絡
社會化
搜索行為

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What time of year do teenage girls search for prom dresses online? How does the quick adoption of technology affect business success (and how is that related to corn farmers in Iowa)? How do time and money affect the gender of visitors to online dating sites? And how is the Internet itself affecting the way we experience the world? In Click , Bill Tancer takes us behind the scenes into the massive database of online intelligence to reveal the naked truth about how we use the Web, navigate to sites, and search for information--and what all of that says about who we are. As online directories replace the yellow pages, search engines replace traditional research, and news sites replace newsprint, we are in an age in which we've come to rely tremendously on the Internet--leaving behind a trail of information about ourselves as a culture and the direction in which we are headed. With surprising and practical insight, Tancer demonstrates how the Internet is changing the way we absorb information and how understanding that change can be used to our advantage in business and in life. Click analyzes the new generation of consumerism in a way no other book has before, showing how we use the Internet, and how those trends provide a wealth of market research nearly as vast as the Internet itself. Understanding how we change is integral to our success. After all, we are what we click.