The Persuasion Handbook

The Persuasion Handbook pdf epub mobi txt 电子书 下载 2025

出版者:Sage Publications, Inc
作者:Dillard, James (EDT)/ Pfau, Michael (EDT)
出品人:
页数:896
译者:
出版时间:2002-06-15
价格:USD 140.00
装帧:Hardcover
isbn号码:9780761920069
丛书系列:
图书标签:
  • 英文 
  • Communication 
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The Persuasion Handbook provides scholars with cogent, comprehensive summaries of the latest research in a diversity of areas related to persuasion. From a topical standpoint, the book covers issues of interest to interpersonal and mass communication researchers as well as psychologists and public health practitioners. In addition to its summary function, each chapter identifies key challenges to the area and lays out research strategy for addressing those challenges.

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