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Brand Meaning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Mark Batey 作者

Routledge

譯者

2008-02-28 出版日期

280 頁數

USD 29.95 價格

Paperback

叢書系列

9780805864557 圖書編碼

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發表於2024-11-23

Brand Meaning 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Brand Meaning 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Brand Meaning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Brand Meaning 在線電子書著者簡介

Brand Meaning 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Brand Meaning 在線電子書圖書描述

How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which meanings become attached to brands. Brand Meaning takes a comprehensive and holistic look at how consumers find and create meaning in brands. It explores the fundamental conscious and unconscious elements that connect people with products and brands. Traditional marketing concepts are questioned, and a new brand meaning framework is put forward. The book lays out new and fertile territory for the understanding of how brands can both assimilate and provide meaning. It will leave readers with a better appreciation of what brand means and what brands mean. Primarily intended as a supplemental reader for undergraduate, graduate and MBA courses, the book's scope should also make it rewarding and valuable reading for practitioners in the fields of marketing and advertising.

Brand Meaning 在線電子書下載 mobi epub pdf txt 在線電子書下載

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