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E-Marketing (5th Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025

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Judy Strauss 作者

Prentice Hall

译者

2008-10-31 出版日期

480 页数

USD 117.33 价格

Paperback

丛书系列

9780136154402 图书编码

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E-Marketing (5th Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2025

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The 5 th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

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