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E-Marketing (5th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Judy Strauss 作者

Prentice Hall

譯者

2008-10-31 出版日期

480 頁數

USD 117.33 價格

Paperback

叢書系列

9780136154402 圖書編碼

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發表於2024-11-27

E-Marketing (5th Edition) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

E-Marketing (5th Edition) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

E-Marketing (5th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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E-Marketing (5th Edition) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

E-Marketing (5th Edition) 在線電子書圖書描述

The 5 th edition of E-Marketing treats the subject as traditional marketing with a twist: the Internet and other technologies have had a profound effect on the way we do business. This transformation has resulted in new business techniques that add customer value, build customer relationships, and increase company profitability. Stressing product, pricing, distribution, and promotion, the authors use a strategic perspective and give many important practices not covered in previous editions: namely, blogs, social networking, online branding, and search marketing. Point-of-purchase scanning devices, databases, and other offline technologies are discussed. For anyone interested in learning more about electronic marketing, this is an excellent handbook; its comprehensive glossary makes this a must-have reference.

E-Marketing (5th Edition) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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