In this book Paul Rand said to be one of the world's leading graphic designers, speaks about the contemporary practice of graphic design, explaining the processes and passion that foster good design and indicting fadism and trendiness. Illustrating his ideas with examples of his own graphic work as well as with the work of artists he admires, Rand discusses such topics as: the values on which aesthetic judgements are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design. The centrepiece of the book consists of seven design portfolios - with working drawings and ultimate choices - that Rand used to present his logos to clients such as Next, The Limited and IBM.
具体描述
读后感
评分
评分
评分
评分
用户评价
To understand the meaning of design is to sense the common thread that waves its way through the art of painting, architecture, industrial and graphic design. It's also to understand that part form and content play in the intricate process of design; and to realize that design is commentary opinion, a point of view and social resposibility.
评分To understand the meaning of design is to sense the common thread that waves its way through the art of painting, architecture, industrial and graphic design. It's also to understand that part form and content play in the intricate process of design; and to realize that design is commentary opinion, a point of view and social resposibility.
评分To understand the meaning of design is to sense the common thread that waves its way through the art of painting, architecture, industrial and graphic design. It's also to understand that part form and content play in the intricate process of design; and to realize that design is commentary opinion, a point of view and social resposibility.
评分To understand the meaning of design is to sense the common thread that waves its way through the art of painting, architecture, industrial and graphic design. It's also to understand that part form and content play in the intricate process of design; and to realize that design is commentary opinion, a point of view and social resposibility.
评分To understand the meaning of design is to sense the common thread that waves its way through the art of painting, architecture, industrial and graphic design. It's also to understand that part form and content play in the intricate process of design; and to realize that design is commentary opinion, a point of view and social resposibility.
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有