The Food Industry War 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


The Food Industry War

简体网页||繁体网页
Ronald D. Michman 作者
Quorum Books
译者
1998 出版日期
280 页数
119.95 价格
丛书系列
9781567201116 图书编码

The Food Industry War 在线电子书 图书标签:  


喜欢 The Food Industry War 在线电子书 的读者还喜欢




点击这里下载
    

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-08


The Food Industry War 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Food Industry War 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

The Food Industry War 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



The Food Industry War 在线电子书 用户评价

评分

评分

评分

评分

评分

The Food Industry War 在线电子书 著者简介


The Food Industry War 在线电子书 图书目录


The Food Industry War 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Food Industry War 在线电子书 图书描述

How food marketers make use of key variables--such as innovation; target market; market segmentation; image; and physical, environmental, and human resources--determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. The authors discover that not all variables have to be used concurrently; some may be more important than others depending on environmental conditions, and the effective use of one variable may cancel the ineffectiveness of another. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts. Mazze and Michman examine 10 institutional formats in the American food marketing and distribution structure--supermarkets, fast-food, ice cream, soup, breakfast cereal, baby food, ethnic food, snack food, candy and soft-drinks. The supermarket industry is analyzed first with an overview of food marketing and distribution. Specific industries are then analyzed using the five key variables (innovation, image, target market, physical environment, and human resources) with a historical framework to help managers learn from past marketing mistakes. The authors emphasize that avoidance of past mistakes is essential for sound marketing strategy, a fact illustrated by the examples of companies afflicted by injuries who have disregarded this advice.

The Food Industry War 在线电子书 下载 mobi epub pdf txt 在线电子书下载

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

The Food Industry War 在线电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

The Food Industry War 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


分享链接





The Food Industry War 在线电子书 相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有