Introduction to Travel and Tourism Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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J.A. Bennett 作者

Juta Academic

译者

30 Jun 2001 出版日期

264 页数

£16.95 价格

Paperback

丛书系列

9780702156366 图书编码

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发表于2024-11-27

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Introduction to Travel and Tourism Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Introduction to Travel and Tourism Marketing 在线电子书著者简介

Professors Alf Bennett from Rand Afrikaans University and Johan Strydom from the University of South Africa, are specialists in marketing management.

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Introduction to Travel and Tourism Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Introduction to Travel and Tourism Marketing 在线电子书图书描述

Travel and tourism together has become one of the largest international industries providing millions of job opportunities and contributing substantially to economies around the world. This has resulted in countries and regions actively promoting travel and tourism and competing for preferred-destination status. As travellers become more seasoned, they become more discerning, insisting on only the best products and services. It has therefore become critical for individual businesses, regions and countries to complete more aggressively and more professionally for the disposable time and money of tourists. This has given rise to the need for more professional, trained marketers. With its spectacular beauty and unique travel and tourism products, South Africa is positioned to capture an increasingly substantial share of the international travel and tourism market. Introduction to Travel and Tourism Marketing provides an introduction to the marketing of travel strategy market segmentation, the business environment, marketing research as well as marketing planning.

Introduction to Travel and Tourism Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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