Introduction to Travel and Tourism Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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J.A. Bennett 作者

Juta Academic

譯者

30 Jun 2001 出版日期

264 頁數

£16.95 價格

Paperback

叢書系列

9780702156366 圖書編碼

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發表於2024-07-07

Introduction to Travel and Tourism Marketing 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Introduction to Travel and Tourism Marketing 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Introduction to Travel and Tourism Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Introduction to Travel and Tourism Marketing 在線電子書著者簡介

Professors Alf Bennett from Rand Afrikaans University and Johan Strydom from the University of South Africa, are specialists in marketing management.

Introduction to Travel and Tourism Marketing 在線電子書著者簡介

Introduction to Travel and Tourism Marketing 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Introduction to Travel and Tourism Marketing 在線電子書圖書描述

Travel and tourism together has become one of the largest international industries providing millions of job opportunities and contributing substantially to economies around the world. This has resulted in countries and regions actively promoting travel and tourism and competing for preferred-destination status. As travellers become more seasoned, they become more discerning, insisting on only the best products and services. It has therefore become critical for individual businesses, regions and countries to complete more aggressively and more professionally for the disposable time and money of tourists. This has given rise to the need for more professional, trained marketers. With its spectacular beauty and unique travel and tourism products, South Africa is positioned to capture an increasingly substantial share of the international travel and tourism market. Introduction to Travel and Tourism Marketing provides an introduction to the marketing of travel strategy market segmentation, the business environment, marketing research as well as marketing planning.

Introduction to Travel and Tourism Marketing 在線電子書下載 mobi epub pdf txt 在線電子書下載

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