Fashion Brands 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Mark Tungate 作者

Kogan Page

译者

2008-9-1 出版日期

272 页数

USD 39.95 价格

Hardcover

丛书系列

9780749453053 图书编码

Fashion Brands 在线电子书图书标签: Fashion luxury 服装设计奢侈品 English Brand 研一上买手

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发表于2024-06-26

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Fashion Brands 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Fashion Brands 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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When we grab that bag and spend the entire month salary we are actually buying the aspiration of being someone who is portraited by brilliant marketers.

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Base on many fashion industry cases, worth to read!

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textbook style

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textbook style

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Base on many fashion industry cases, worth to read!

Fashion Brands 在线电子书著者简介

Fashion Brands 在线电子书图书目录

Fashion Brands 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Fashion Brands 在线电子书图书描述

Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.

Fashion Brands 在线电子书下载 mobi epub pdf txt 在线电子书下载

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