Fashion Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Mark Tungate 作者

Kogan Page

譯者

2008-9-1 出版日期

272 頁數

USD 39.95 價格

Hardcover

叢書系列

9780749453053 圖書編碼

Fashion Brands 在線電子書圖書標籤: Fashion luxury 服裝設計奢侈品 English Brand 研一上買手

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發表於2024-06-29

Fashion Brands 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Fashion Brands 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Fashion Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Fashion Brands 在線電子書用戶評價

評分☆☆☆☆☆

When we grab that bag and spend the entire month salary we are actually buying the aspiration of being someone who is portraited by brilliant marketers.

評分☆☆☆☆☆

When we grab that bag and spend the entire month salary we are actually buying the aspiration of being someone who is portraited by brilliant marketers.

評分☆☆☆☆☆

Base on many fashion industry cases, worth to read!

評分☆☆☆☆☆

When we grab that bag and spend the entire month salary we are actually buying the aspiration of being someone who is portraited by brilliant marketers.

評分☆☆☆☆☆

textbook style

Fashion Brands 在線電子書著者簡介

Fashion Brands 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Fashion Brands 在線電子書圖書描述

Once a luxury that only the elite could afford, fashion is now widely accessible. While brands such as Zara and H&M have made fashion an affordable choice for the mass market, sports brands such as Nike and Adidas have transformed the image of their products from merely practical to fashionable. How has this transformation occurred? Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, the book analyzes every aspect of fashion from a marketing perspective. It examines how advertising, store design and the media have altered our fashion sense. The new edition includes chapters on fashion bloggers and the rise of celebrity-endorsed products.

Fashion Brands 在線電子書下載 mobi epub pdf txt 在線電子書下載

想要找書就要到圖書目錄大全

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