Presenting to Win 在线电子书 图书标签: 讲演 presentation PPT 营销 自我管理 talk skill 第一优先级
发表于2025-04-06
Presenting to Win 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
【美】杰瑞•魏斯曼(Jerry Weissman)
全球顶级商务沟通大师、世界排名第一的演讲教练,Power Presentations公司创始人;
思科上市成功路演的幕后推手;
微软、英特尔、思科、可口可乐、雅虎、英图易软件、杜比实验室等世界顶级企业CEO最推崇的演讲顾问;
曾为微软、思科、雅虎等500多家全球顶尖企业CEO精心制作IPO路演,帮助他们在股票市场上筹集到数千亿美元的资金,并帮助即将上市的公司制作和发布了大量关键的商务演讲。
创新工场CEO李开复最信赖的演讲教练;
Thirty million presentations will be given today. Millions will fail. Millions more will be received with yawns. A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly!discover common ground! and, together, decide to act. In this fully updated edition, Jerry Weissman, the world's #1 presentation consultant, shows how to connect with even the toughest, most high-level audiences...and move them to action! He teaches presenters of all kinds how to dump those PowerPoint templates once and for all and tell compelling stories that focus on what's in it for the audience. Weissman's techniques have proven themselves with billions of dollars on the line. Thousands of his elite clients have already mastered them. Now it's your turn! * What you must do to tell your story Focus before Flow: identifying your real goals and message * The power of the WIIFY: What's In It For You Staying focused on what your audience really wants * Capture your audience in 90 seconds! and never let go! Opening Gambits and compelling linkages * Master the art of online Web conferencing Connecting with your invisible audience * From brainstorming through delivery Crafting the Power Presentation, one step at a time Named by FORTUNE Magazine as a "Must-Read" "Jerry Weissman makes the challenge of producing and delivering effective presentations delightfully simple. Read it and benefit!" Tim Koogle,Founding CEO, Yahoo! "A great read for all of us who have ever struggled with any aspect of our public speaking skills. Presenting to Win contains the same timeless techniques that helped me [18] years ago." Jeff Raikes, former President, Microsoft Business Division, Microsoft Corporation, and CEO, Bill and Melinda Gates Foundation "Jerry is The Man when it comes to making great pitches. If your pitch doesn't get a whole lot better after reading this book, something is wrong with you." Guy Kawasaki, Managing Director and Chairman, Garage Technology Ventures, and bestselling author of The Art of the Start "Presenting to Win is the shortest path to applause for any presenter. It will be your bible for the PowerPoint Age. It's loaded with easy actions and real examples that really work. I've used them. I know." Scott Cook, Founder, Intuit
读这部书那周我正准备两个重要演讲,一是在香港给潜在战略投资者的董事会讲解产品核心技术,一是在深圳给中国最有名的一家风投路演。 时间有限,由于已经有路演用的介绍材料,因此使用本书的原则集中精力做好了给战略投资者的演讲。 最后的结果显示,第一个演讲比较成功,基...
评分演讲的五宗罪: 要点不清、听众没有获益、条理不清、细节太多、篇幅太长。 4个关键问题: 你的目的是什么? 你面对的是谁?他们的诉求是什么? 你的罗马石柱是什么? 为什么要用特定的顺序排列罗马石柱?换句话说,你用哪种结构? 6个利益触发点: 这对您很重要……(补...
评分 评分 评分最实用的是开场白设计和结构搭建这部分,其它内容在各种书里也有提到。 一个演讲准备的过程: 1.分析受众的需求和兴趣点 2.选择一个可掌握的话题切入点 3.列支撑点 4.选择合适的结构(书里准备了16种供选择) 5.搭建结构,丰富论述及案例 6.设计一个开场白(9种不同开场白) 7....
Presenting to Win 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025