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Marketing Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Donald R. Lehmann 作者

Prentice Hall

译者

1997-12-15 出版日期

950 页数

USD 180.67 价格

Paperback

丛书系列

9780321014160 图书编码

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Marketing Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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For upper-level undergraduate/graduate-level courses in Marketing Research. These renowned members of the academic community offer a textbook that was written with the intent of being more instructive and less encyclopedic than its competitors. Marketing Research tells a story and is more practical in terms of real world applications. It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state-of-the-art and up-to-date coverage of marketing research related topics. It offers the professor and student up-to-date coverage of the latest marketing research issues.

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