Introduction
" A marketing department supervisor was training a new employee. After an hour
of explaining exactly how a particularly complex monthly report was to be
prepared, she suggested that the math should be checked with a calculator. "That
way, you ll be sure you have the correct answer," she explained.
"Okay, " the confused employee responded, "but can you tell me once again,
what was the question?"
The easiest and most widely used method for measuring results and
reporting information is mathematical. How much profit? How many
units? What rate of production? All calculations require the expression
of results in numerical form. In business we all must use several applica-
tions of math: statistical reporting, financial analysis, return calculations,
and interpretation of performance results, for instance.
However, many people have trouble with the process of resolving
math problems, a struggle that may go back to high school. Actually, it
is not the manipulation of numbers that gives most people trouble, but
the decision about which numbers to manipulate. We must understand
which questions to ask before we can develop the right solution. The
hard part is developing the power to reason.
This book is a summary of the most common forms of measure-
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