In the updated and revised edition of The Complete Restaurateur， Elizabeth Lawrence shows how restaurant ownership can be a possible， profitable dream-if you carefully plan for success. Whether it s a chic bistro， a retro luncheonette， or an A-list restaurant， this is your indispensable guide to opening a business and staying in business. Fully stocked with in-depth profiles of successful and well-known restaurants， along with revealing anecdotes， this invaluable sourcebook tells you everything you need to know to turn your dream of restaurant ownership into a lucrative reality， including: * How to match your restaurant to a profitable market * Drawing up a realistic business plan * How to generate high-profile publicity without spending a dime * The importance of a well-designed kitchen How to hire and keep a qualified professional staff Plus: * Crucial checklists， shopping lists， guidelines， and helpful advice from successful restaurateurs * Restaurant Web sites and a list of essential online resources
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