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David A.LaBonte 作者

译者

2008-12-1 出版日期

210 页数

211 价格

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丛书系列

9780470357675 图书编码

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发表于2024-11-08

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Shiny Objects Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Shiny Objects Marketing 在线电子书图书描述

Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."

-Michael Purcell, Senior Vice President, Product Development, Global Cash Card

"Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."

-Catherine Monson, President, PIP Printing

"Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."

-Marc Anthony, President, Black Dot Wireless

"In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."

-Donald Disbro, Vice President, New Business Development and Marketing, Professional Community Management

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