From Assets To Profits

From Assets To Profits pdf epub mobi txt 电子书 下载 2025

出版者:
作者:Bruce Berman
出品人:
页数:296
译者:
出版时间:2008-11
价格:380.00元
装帧:
isbn号码:9780470225387
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Edited by IP communications expert Bruce Berman, and with contributions from the top names in IP management, investment and consulting, From Assets to Profits: Competing for IP Value and Return provides a real–world look at patents, copyrights, and trademarks, how intellectual property assets work and the subtle and not–so–subtle ways in which they are used for competitive advantage. Authoritative and insightful, From Assets to Profits reveals the most relevant ways to generate return on innovation, with advice and essential guidance from battle tested IP pros.

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从资产到利润

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