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Coming from conversations with executive teams of technology companies, venture capitalists, and M&A advisers, the insights contained in Why Killer Products Don?t Sell are gold dust. First the book lays bare the claim that sales is sales is sales. It exposes the 4 very different ?Buying Cultures? and how they should be approached: Value Offered, Value Added, Value Created, and Value Captured. But it also gives a proven methodology for assessing a company?s product mix (?offering? vs ?buying culture?), and a transformation approach to optimize sales and improve competitiveness.
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CRM & Value Chain. The key is to align the supplier's operational culture and the customer's buying culture. Being a value-created company means that except identify-mentor-position, you have to control assessment-case-transaction. Go-to-market product strategy means dicing the market, understanding you brand, and tackle the target. Chris
评分CRM & Value Chain. The key is to align the supplier's operational culture and the customer's buying culture. Being a value-created company means that except identify-mentor-position, you have to control assessment-case-transaction. Go-to-market product strategy means dicing the market, understanding you brand, and tackle the target. Chris
评分CRM & Value Chain. The key is to align the supplier's operational culture and the customer's buying culture. Being a value-created company means that except identify-mentor-position, you have to control assessment-case-transaction. Go-to-market product strategy means dicing the market, understanding you brand, and tackle the target. Chris
评分CRM & Value Chain. The key is to align the supplier's operational culture and the customer's buying culture. Being a value-created company means that except identify-mentor-position, you have to control assessment-case-transaction. Go-to-market product strategy means dicing the market, understanding you brand, and tackle the target. Chris
评分CRM & Value Chain. The key is to align the supplier's operational culture and the customer's buying culture. Being a value-created company means that except identify-mentor-position, you have to control assessment-case-transaction. Go-to-market product strategy means dicing the market, understanding you brand, and tackle the target. Chris
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