Cases in Advertising Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Natl Textbook Co 作者

译者

1992-7 出版日期

320 页数

75.00 价格

丛书系列

9780844233680 图书编码

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Cases in Advertising Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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The cases collected together in this book are all about managing some aspect of advertising. They involve the kinds of decisions that have to be made by people work- ing in the advertising business--that is to sayï¼Œ decisions that arise during the planning and implementation of advertising campaigns. In some cases these are the kind of decisibns you would probably expect to be makingï¼Œ such as defining target audiencesï¼Œ making creative and media choicesï¼Œ and so on. In businessï¼Œ howeverï¼Œ and par- ticularly in advertisingï¼Œ things rarely go according to planï¼Œ and the manager therefore has to make decisions in possibly unfavorable circumstances about problems that probably could not have been foreseen. No book could hope to include cases covering all the types of prob- lems you might ever encounterï¼Œ but those collected here offer you a wide selection. If you can cope with them suc- cessfullyï¼Œ you will certainly have demonstrated your po- tential as a manager.

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