Cases in Advertising Management 在线电子书 图书标签:
发表于2024-11-23
Cases in Advertising Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
The cases collected together in this book are all about<br >managing some aspect of advertising. They involve the<br >kinds of decisions that have to be made by people work-<br >ing in the advertising business--that is to say, decisions<br >that arise during the planning and implementation of<br >advertising campaigns. In some cases these are the kind<br >of decisibns you would probably expect to be making,<br >such as defining target audiences, making creative and<br >media choices, and so on. In business, however, and par-<br >ticularly in advertising, things rarely go according to<br >plan, and the manager therefore has to make decisions<br >in possibly unfavorable circumstances about problems<br >that probably could not have been foreseen. No book<br >could hope to include cases covering all the types of prob-<br >lems you might ever encounter, but those collected here<br >offer you a wide selection. If you can cope with them suc-<br >cessfully, you will certainly have demonstrated your po-<br >tential as a manager.<br >
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Cases in Advertising Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024