Cases in Advertising Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Cases in Advertising Management

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Natl Textbook Co 作者
译者
1992-7 出版日期
320 页数
75.00 价格
丛书系列
9780844233680 图书编码

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发表于2024-11-23


Cases in Advertising Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Cases in Advertising Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Cases in Advertising Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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The cases collected together in this book are all about<br >managing some aspect of advertising. They involve the<br >kinds of decisions that have to be made by people work-<br >ing in the advertising business--that is to say, decisions<br >that arise during the planning and implementation of<br >advertising campaigns. In some cases these are the kind<br >of decisibns you would probably expect to be making,<br >such as defining target audiences, making creative and<br >media choices, and so on. In business, however, and par-<br >ticularly in advertising, things rarely go according to<br >plan, and the manager therefore has to make decisions<br >in possibly unfavorable circumstances about problems<br >that probably could not have been foreseen. No book<br >could hope to include cases covering all the types of prob-<br >lems you might ever encounter, but those collected here<br >offer you a wide selection. If you can cope with them suc-<br >cessfully, you will certainly have demonstrated your po-<br >tential as a manager.<br >

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