CHAPTER 1:<br > The Catastrophe<br > of Cancer<br > "When the Air Force is trying to sell bombers， it uses<br > the advertising trade. Well， all right， we have to do every trick of<br > that too. Of<br > course， it s inevitable when you go to the public for money. "<br > M.B. Shimkin， M.D.， National Cancer<br > Institute and author of Science and Cancer<br > (U.S. Dept. of Health， Education Co" Welfare)<br > uring one month of each year A r"<br >(AC~S) ~ i l) nearlyevery family in<br >~..tthe U S. will be called on ，， ( p<br > ~ by an American ~ancer Society<br > volunteer. They will be asked to contribute money to<br >"fight cancer with a check-up and a check，" according to the<br >~ociety s favorite slogan. Reinforced by a sophisticated multi-<br >~edia campaign and a proclamation by the President declaring<br >~-pril "Cancer Control Month，" this unprecedented mobilization<br >tands to gross the ACS $150 million.<br > When it was founded in 1913， the ACS described itself as a<br >t:mporary，， or.ganization，~:2Ulladt2ase to exist once cancer had<br >een eradicated Seven de ， the Society ~s the richest<br > z e World. And cancer ~s more of a problem than<br > past 10 "ear<br > llected more than $1 billion from the cancer-phobic American<br > ~ nmne， aurmg which the ACS<br >~blic， the cancer death r<br >According to ate climbed 12 percent.<br >self.u^ _ v，，c msgruntled volunteer ..<br >~ ~ vcrpetuatinv v the ACS has become<br > many of th.~A 7 ~otcta Interest" and "a v = ，<br >treau (KTTr~，" U~c InVolved In lo.7o .~ -. -:Y b *ontaole one<br > ，，，.try)， a resn .，." *-，.-， me -National Information<br > r~，-，cu muepenaent charity-watchdog organ-<br >