Book Description Successful product marketing starts with research， then includes planning， packaging， pricing， advertising， promotion， and distribution. All of these steps are examined here in detail. Emphasis in this series of books is on practical day-by-day business operation and problem solving for men and women starting a company or managing an ongoing small-to-medium-size business. Problems and examples are based on realistic business situations. --This text refers to an out of print or unavailable edition of this title.
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