Consuming People (Routledge Studies in Consumer Research) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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A. Fuat Firat 作者

Routledge

译者

2003-07-22 出版日期

208 页数

USD 57.95 价格

Paperback

丛书系列

9780415316200 图书编码

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Consuming People (Routledge Studies in Consumer Research) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Consumption is widely regarded as one of the most important phenomena in contemporary society, but there has been very little analysis of how consumption patterns evolve, transform and proliferate. Consuming People provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capitalist, market economies, Consuming People explores the contemporary changes and paradoxes in our consumption patterns during the transitional period from the modern to the postmodern. The text focuses, in particular, on the forces shaping American consumption patterns, from corporations to Hollywood. The authors argue that as modernity wanes, consumption is replacing production as the fundamental process in the economy and society. Consumption exhibits multifarious postmodern tendencies but, paradoxically, the shaping of consumption patterns continues under an expanding hegemony of the market which is a quintessentially modern institution. The text concludes with an analysis of the emerging trans-modern possibilities of the new 'theatre of consumption' where communities with a variety of consumption styles will flourish. Consuming People is an original and radical analysis which will be of great interest to students and researchers of consumer behaviour in business and the social sciences, as well as intellectuals concerned with contemporary cultural transformations in general.

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