Founded by Alex Maclean, Nat Hunter and Fred Deakin, Airside is one of UK’s leading creative practices. Their potent formula of combining experimental methods, meticulous application and a playful approach to graphic design, illustration, moving images and real world interaction has earned them an international reputation with a client list to follow. This book tells the story of Airside’s evolution in the words of its founders, staff and clients and showcases the work created in the agency’s first ten years for a wide range of commercial clients and self initiate projects – from companies such as Coca-Cola, MasterCard, Greenpeace, MTV, Panasonic and Sony to musicians such as the Pet Shop Boys, The Beatles and Lemon Jelly. It brings their dynamic spectrum of work in one place for ...
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