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Brand Immortality 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Hamish Pringle 作者

Kogan Page

译者

2009-01-28 出版日期

330 页数

USD 45.00 价格

Hardcover

丛书系列

9780749449285 图书编码

Brand Immortality 在线电子书图书标签: 品牌

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Brand Immortality 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Brand Immortality 在线电子书图书描述

Properly managed, no brand need decay and die -- immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a health manual for brands that seek immortality. Full of examples drawn from household brands, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival -- especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers.

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