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Brand Immortality 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Hamish Pringle 作者

Kogan Page

譯者

2009-01-28 出版日期

330 頁數

USD 45.00 價格

Hardcover

叢書系列

9780749449285 圖書編碼

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發表於2024-12-28

Brand Immortality 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Brand Immortality 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Brand Immortality 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Brand Immortality 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Brand Immortality 在線電子書圖書描述

Properly managed, no brand need decay and die -- immortality is within the reach of all. If the right decisions, the right resources and the right imagination are brought to bear, brands can renew continuously and outlive their creators. Brand Immortality is a health manual for brands that seek immortality. Full of examples drawn from household brands, it examines how the nature of brands has changed over time and continues to evolve, and the implications this has for marketing. It identifies the factors that are essential to a brand's long term survival -- especially those which defend and strengthen a brand's place in the hearts and minds of consumers. Enriched by comments from industry insiders, Brand Immortality identifies winning brand strategies. Full of experience and insight, it will help marketers and their agencies beat the odds in winning, retaining and satisfying customers.

Brand Immortality 在線電子書下載 mobi epub pdf txt 在線電子書下載

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