Information-Driven Marketing Decisions 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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A. Coskun Samli 作者

Quorum Books

譯者

1996-02-28 出版日期

216 頁數

USD 110.95 價格

Hardcover

叢書系列

9780899309767 圖書編碼

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發表於2024-09-09

Information-Driven Marketing Decisions 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Information-Driven Marketing Decisions 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Information-Driven Marketing Decisions 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Information-Driven Marketing Decisions 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Information-Driven Marketing Decisions 在線電子書圖書描述

Data have almost no value in and for themselves. What's important is how they are used to create the information one needs to make informed decisions, and this is particularly true in making marketing decisions. Thus, Samli's new book dwells on the art and science of information generation and on how to convert it to practical knowledge. Without information and knowledge, says Samli, "the firm faces great risk in the marketplace and its survival probabilities in the long run are very low." Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data - all in a clear, systematic presentation that marketing managers should understand and benefit from. Their MIS colleagues, whose goal should be to make data and information "decision-maker friendly," should also benefit.

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