Susanna Paasonen is Professor of Media Studies at the University of Turku, Finland. She

is the author of Carnal Resonance: Affect and Online Pornography (MIT Press) and Many

Splendored Things: Thinking Sex and Play (Goldsmiths Press). Kylie Jarrett is Head of the

Department of Media Studies at Maynooth University, Ireland, and author of Feminism,

Labour and Digital Media: The Digital Housewife. Ben Light is Professor of Digital Society

at the University of Salford, Manchester, UK, and the author of Disconnecting with Social

Networking Sites.

The hashtag #NSFW (not safe for work) acts as both a warning and an

invitation. NSFW tells users, “We dare you to click on this link! And by

the way, don’t do it until after work!” Unlike the specificity of movie and

television advisories (“suggestive dialogue,” “sexual content”), NSFW

signals, nonspecifically, sexually explicit content that ranges from nude

selfies to pornography. NSFW looks at how and why social media content

is tagged “not safe” and shows how this serves to conflate sexual content

and risk. The authors argue that the notion of “unsafety” extends

beyond the risk of losing one’s job or being embarrassed at work to an

unspecified sense of risk attached to sexually explicit media content and

sexual communication in general.

The authors examine NSFW practices of tagging and flagging on a

range of social media platforms; online pornography and its dependence

on technology; user-generated NSFW content—in particular, the dick

pic and associated issues of consent, desire, agency, and social power; the

deployment of risqué humor in the workplace; and sexist and misogynist

online harassment that functions as an enforcer of inequalities. They

argue against the categorical effacement of sexual content by means of

an all-purpose hashtag and urge us to shift considerations of safety from

pictorial properties to issues of context and consent.