MARKETING AN LNTRODUCTION 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Philip Kotler 作者

Prentice Hall; 5 edition

Gary Armstrong 译者

1999-7-29 出版日期

736 页数

$105.05 价格

丛书系列

9780130127716 图书编码

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MARKETING AN LNTRODUCTION 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) instructional support—cultivating an efficient, effective reading and learning environment. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society. For practicing Marketing Managers/Marketing Representatives or anyone involved in the marketing, advertising, or selling of goods and services.

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