MARKETING AN LNTRODUCTION 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Philip Kotler 作者

Prentice Hall; 5 edition

Gary Armstrong 譯者

1999-7-29 出版日期

736 頁數

$105.05 價格

叢書系列

9780130127716 圖書編碼

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MARKETING AN LNTRODUCTION 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

MARKETING AN LNTRODUCTION 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

MARKETING AN LNTRODUCTION 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Product Description

This Kotler classic helps readers master the basic principles and practices of modern marketing in an enjoyable and practical way. Coverage balances upon three essential pillars—(1) theory and concepts; (2) practices and applications; and (3) instructional support—cultivating an efficient, effective reading and learning environment. Topics include marketing in a changing world; strategic planning and the marketing process; the global marketing environment; marketing research and information systems; consumer and business buyer behavior; market segmentation, targeting, and positioning for competitive advantage; product and service strategies; new-product development and life-cycle strategies; pricing considerations and strategies; distribution channels and logistics management; retailing and wholesaling; advertising and public relations; personal selling and sales promotion; direct and online marketing; the global marketplace; and marketing and society. For practicing Marketing Managers/Marketing Representatives or anyone involved in the marketing, advertising, or selling of goods and services.

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