50+ Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Treguer, Jean-Paul 作者

译者

2002-9 出版日期

192 页数

$ 141.25 价格

丛书系列

9780333984123 图书编码

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发表于2024-11-08

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50+ Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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50+ Marketing 在线电子书图书描述

As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power with very specific needs, values and behaviours, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, who is a pioneer in generational marketing, shows that this is an essential market for companies all over the world and tells them with a lot of international facts, statistics and examples how they can efficiently re-focus their marketing strategies for maximum benefit.

50+ Marketing 在线电子书下载 mobi epub pdf txt 在线电子书下载

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