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Competing in a Service Economy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Michael D. Johnson 作者

Jossey-Bass

译者

2003-5-23 出版日期

208 页数

USD 34.95 价格

Paperback

丛书系列

9780470448212 图书编码

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Competing in a Service Economy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Competing in a Service Economy 在线电子书图书描述

Competing in a Service Economy is a hands–on guide to creating services, with illustrative examples from service–oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization′s services. Written by the authors of the best–selling book Improving Customer Satisfaction, Loyalty, and Profit , this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

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