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Competing in a Service Economy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Michael D. Johnson 作者

Jossey-Bass

譯者

2003-5-23 出版日期

208 頁數

USD 34.95 價格

Paperback

叢書系列

9780470448212 圖書編碼

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發表於2024-12-25

Competing in a Service Economy 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Competing in a Service Economy 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Competing in a Service Economy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Competing in a Service Economy 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Competing in a Service Economy 在線電子書圖書描述

Competing in a Service Economy is a hands–on guide to creating services, with illustrative examples from service–oriented companies including Disney, Ericsson, IKEA, National Association of Convenience Stores, Ritz Carlton, Scandinavian Airline Systems, Sterling Pulp Chemicals, and Telia Mobile. This practical resource for executives, general managers, and managers in marketing, operations, and human resources reveals how to gain a competitive advantage by creating and implementing a strategic plan that will ultimately improve their organization′s services. Written by the authors of the best–selling book Improving Customer Satisfaction, Loyalty, and Profit , this important new book will help business professionals to think and plan strategically to dramatically improve services, service development, and service innovation within their organizations.

Competing in a Service Economy 在線電子書下載 mobi epub pdf txt 在線電子書下載

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